Today, I’m going to demonstrate EXACTLY how to promote YouTube videos.


(Step-by-step)


Because to the concepts in this post, my channel moved from having no viewers or subscribers to having over 13 million viewers and 451K subscribers:


Because of this, you’ll appreciate the tips in this piece if you want to increase the number of views on each YouTube video you upload.


1. Use hot keywords to make your videos pertinent to current affairs.


It goes without saying that YouTube SEO is crucial.


There is only one problem:


Most YouTube keywords have high levels of competition.


If your channel is small, it will be challenging to rank above the major channels.


Fortunately, there is a simple solution for this issue: optimise your videos for current, trending keywords.


Start by entering a topic idea into YouTube.


then check out the YouTube suggested keywords.


2. Promote upcoming videos using a community post.


The YouTube Community Tab is a marketing resource that is underutilised for new material.


All that’s left to do is compose a blog entry describing WHY people should be anticipating your video.


Then, get a preview of the subject matter covered in that video.


Your audience will be forced to watch your video once it is posted online.


In fact, I had already previewed a future video the day before, which had amassed 24,000 views in just 11 days.


3. Try “The Sequel Technique” out.


A new technique called the “Sequel Method” can help you get more “Suggested Video” views.


First, locate a well-liked video in your niche.


For instance, this video on my channel has received over 760k views.


Second, think about the advantages of that video… and make it even better.


The following can be done to the original video to improve it:


Graphics and animation


The audio quality is superb.


Pacing


The general calibre of the video material


distributing content


significantly more


To put it another way, try your hardest to create a video that is 5–10 times better than the most widely seen one.


Then, promote YouTube music videos by using some of the same keywords as the well-known video.


For instance, the terms “how to get more YouTube subscribers” and “YouTube subscribers” are prominent in this video.


You should use the keywords in the title, description, and YouTube tags as long as they accurately describe the content of your video.


Why?


YouTube tries to present pertinent videos in the Recommended Video area.


Also, if the details of your video are eerily similar to those of a popular video, yours will probably be displayed next to it.


4. Make use of your channel’s built-in promotion features.


Did you know that every channel on YouTube has access to three free video advertising options?


It is accurate.


Regrettably, the majority of people fail to utilise these wonderful tools.


So, take a moment to review these three possibilities if you’re looking for a quick way to promote your YouTube video.


  • On YouTube, end screens are a great method to showcase extra incredible videos from your channel and grow your subscriber base.

  • Cards: Compared to End Screens, YouTube cards are less effective. Still, they are a great approach.


  • Enables you to add a subscribe button to each and every video. Watermarking for Branding.


5. Promote your videos by using forums and Q&A websites.


The best places to promote your movies are on forums, Reddit, and Q&A websites (like Quora).


Why?


These websites are visited by people for two reasons:


to find out what’s new


to learn the answers to their inquiries


And your video can help with both of them.


Imagine that you just published a new video about the Paleo diet.


Finding places where Paleo enthusiasts go to find up-to-date Paleo material is the first step (for example, the r/paleo subreddit).


Send your video to that group after that.


You shouldn’t limit your message to only a link to your video. Make sure you write a thorough post outlining what the community can learn from your video. and continue to participate in the conversation by responding to queries.


You can use your video to answer queries on Quora.


Simply hunt for unanswered inquiries on the topic of your video.


Answer the person’s question after that. Provide a link to your video at the conclusion of your response so that people can watch it if they want to learn more.


6. Expand the audience that clicks on your video.


Your video’s click-through rate (CTR) is essential for two reasons.


Consider that your video is currently #3 in a YouTube search. And the CTR for that video is 4%.


Hence, without doing anything more, if you can raise your CTR to 10%, you’ll get 2.5 times as many views.


Reason #2: YouTube’s algorithm uses your video’s CTR as one of its ranking factors.


In fact, the following is written inside The YouTube Creator Studio:


These methods will help you get more people to watch your videos:


Create vivid, interesting thumbnails that capture the eye.


Make sure the relationship between your title and thumbnail is harmonious.


Generate titles with intrigue (without using clickbait).


7. Invest in your top traffic generators.


“Traffic Sources” refers to the several ways that people discover your YouTube videos.


The most frequent traffic sources are as follows:


Recommended Video Browse via YouTube’s external search components (Social media sites)


And if you discover a traffic source that is effective for you, concentrate even more on it.


The “Reach” column in YouTube Analytics shows your main traffic sources.


To increase the number of views in the Recommended Videos section, I use strategies like The Sequel Method.


But, if suggested videos are working for you, you should focus more on SEO.


I guess you get the picture.


8. Focus Particularly On The First 24 Hours


The first 24 hours after a video goes online are critical for YouTube marketing.


This is true since YouTube advertises recent, well-liked videos on users’ homepages.


You might anticipate a notable boost in views from YouTube’s home page if your video becomes popular immediately after it goes live.


“Browse features” refers to “Views from YouTube’s homepage”. As your video gets older, the number of views you receive through “Explore Features” drastically decreases.


But as you’ve just demonstrated, “Browse Features” may be a MASSIVE source of views in the early going for your movie.


9. Distribute Your Videos On Social Media With “The Preview”


Social networking is one of the best strategies to advertise new YouTube videos.


I always let my Facebook, Twitter, and LinkedIn followers know when new movies come out for this reason.


Publishing your movies on social media has just one drawback: most social media algorithms favour content that keeps users on the network.


also referred to as “native content”


Hence, social media sites like Facebook will hide your post if all it contains is a link to your most recent video.


Fortunately, this problem has an easy solution: The Video Sneak Peek.


Following are the steps:


First, obtain a 30- to 60-second excerpt of your video. This video ought to be independent. Your clip, for instance, can be a joke or a tip from your video.


Share the video clip on social media after that.


Provide a link to the entire YouTube video in your final comment.


Your post has a lot of potential because it contains more than just a YouTube link.


And if your clip is compelling, viewers will want to see the whole of your video… Anyone can simply do this because of the link in the comments area.


10. Send Your Video’s Subscribers Emails


Promoting YouTube videos on social media is a great idea.


To get the most people to see your video, though, nothing beats email.


How to do it is as follows:


Write a captivating newsletter email first, in which you should discuss the importance of the subject of your video.


Next, discuss how your movie can benefit people. along with a hyperlink to your video


There are now two options to connect to your YouTube video in your newsletter:


Give a direct link to someone to the YouTube view page.


Use your video to supplement a blog post. point them towards that blog post.


I direct people to my YouTube video directly.


I can maximise my views, comments, subscribers, and other engagement signals that YouTube sees in this way.


There is a case to be made for sending newsletter subscribers to a video that is embedded on your website, though.


In fact, Marie Forleo points her email readers to a blog article that contains her most recent YouTube video:


The benefit of sending people to your blog is that you may replace YouTube with your own website.


Also, when people share your video, they also promote your website, which boosts traffic. Also, your website is where the community and discussion are held.


The drawback is that your video will probably get fewer views.


Also, people are not commenting on YouTube when they leave a remark on your article. Furthermore, such missed comments hurt a lot given the significance of comments in YouTube rankings.


Having said that, there is no one-size-fits-all method for promoting your video to the people who subscribe to your email.


Both methods have benefits and drawbacks. Thus, ultimately, the choice is yours.

 


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